As a food manufacturer we have a particular responsibility towards our consumers in three areas: health and nutrition, product quality and product safety and transparent consumer information and communication

Consumer Communication

We act responsibly in the way we inform and communicate with our consumers. Our efforts include:

  • Offering transparent information
  • Clear policy on product labeling - employing the new EU legislation on product labeling (Food Information for Customers Regulation)
  • Promoting activities for a healthy lifestyle
  • Clean labeling policy in place
  • Signed the EU pledge not to advertise to children below 12, if nutritional criteria are not met

Examples of what we have achieved so far

Responsible marketing is mandatory

We have signed the European Snacks Association’s (ESA) pledge.
ESA has endorsed the EU pledge commitments in order to help promote healthier snacking choices and balanced lifestyles amongst children.
Within this ESA pledge we commit ourselves to do no direct advertising to children under 12 years of age on TV, print and internet, except for extruded and pelleted products which fulfil specific criteria:

Per 100 g Per 30 g (single serve)
Energy 566 kcal 170 kcal
Saturated Fat ≤ 10 % ≤ 10 %
Sodium ≤ 900 mg ≤ 270 mg
Total Sugars ≤ 10 g ≤ 3,3 g

Furthermore we will not engage in any commercial communications related to savoury snack products in primary schools, except where specifically requested by or agreed with the school administration for educational purposes.


We offer each consumer a wide selection of salted and unsalted, reduced-fat and low-fat products, in different packaging sizes etc.