Through KP Snacks in the UK, Intersnack has acquired Whole Earth Foods, a leading European supplier of organic and plant-based foods, from Ecotone Group.
The Whole Earth brand, which primarily sells peanut butter products, has expanded significantly since its acquisition by Ecotone in 2003. It has achieved strong sales growth and has risen to become the No. 1 peanut butter brand in the United Kingdom*. In addition, it has also established a good position for branded peanut butter in other European countries, including Germany, the Netherlands, France, Spain and Italy.
"Whole Earth is an excellent addition to our business. With our extensive experience in the global sourcing and processing of nuts and the production of nut butter products, we are well equipped to take Whole Earth Foods forward. It also enriches our European portfolio of popular brands and meets our commitment to sustainable business," explains Maarten Leerdam, Chief Executive Officer of the Intersnack Group.
Christophe Barnouin, CEO of Ecotone, says: "This sale is a recognition of Ecotone's 22 years of sustainable growth with the Whole Earth brand, from a UK start-up to a leading European brand. The integration into Intersnack will allow Whole Earth Foods to continue investing and growing for the future."
*Source: IRI MAT 05/10/2024