Consumer

Responsibility

Innovating for better, tasty choices

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We’re constantly innovating to deliver great-tasting, high-quality snacks that address the sustainability and health considerations of people around the globe. We share transparent information with our consumers, so they know exactly what they get when they choose one of our snacks.

_{Great taste at highest quality}

We provide consumers across our markets with consistently great-tasting snacks that meet their local preferences. At the same time, we take steps to ensure food safety and quality are upheld in everything we do.

_{Better choices}

People want to enjoy snacks that complement their balanced lifestyles without compromising on taste. We’re investing in technology, reformulation and clean, natural ingredients that deliver the flavours consumers love while reducing saturated fat and salt.

_{Honest communication}

Responsible, informative and transparent communication is key to helping consumers make informed choices. Online and on-pack, we share the nutrition and sustainability details consumers need to make the right choices for them.

Consumer

Innovating for better, tasty choices

Key progress made so far

82%

of products

with only natural flavours

99%

of products

free of artificial colors or sweeteners

95%

of products

free of artificial taste enhancers

97%

of products

use sunflower/rapeseed oil low in saturated fats

Consumer responsibility | Stories

Innovation

For great taste and better choice

Consumers now demand more products to fit a health-conscious, sustainable lifestyle. We are using our expertise to reformulate and improve everything we do, making appealing, sustainably produced snacks with enhanced nutrition profiles.

We’re reformulating our recipes with a focus on clean, natural ingredients that deliver the flavours consumers love, whilst reducing saturated fat and salt. It’s what we call Mindful Indulgence.

Learn more

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Responsible marketing: Intersnack signed

The EU Pledge

The Intersnack Group is a member of the European Snack Association (ESA) and signatory of the EU Pledge.

The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children younger than 13 years. It is a response from industry leaders to calls made by the EU institutions for the food industry to use commercial communications to support parents in making the right diet and lifestyle choices for their children.

Following our principles of responsible marketing to children, the Intersnack Group has committed with the latest enhancement of the EU pledge in 2022 not to do any advertising to children for potato-based products at all.

If you see any marketing communication that is potentially in breach of the EU Pledge and wish to file a complaint, please click here.