Consumer Responsibility

Innovation

For great taste and better choice

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Healthier with great taste

We’re reformulating our recipes with a focus on clean, natural ingredients that deliver the flavours consumers love, whilst reducing saturated fat and salt and creating options that are natural sources of protein, fibre and vitamin E. It’s what we call Mindful Indulgence. 

"Healthier options should taste just as good – not almost as good – as other products. We don’t compromise on taste.”

Anders Andersson, Director (Research and Development), Sweden

Reduced fat

While fat is an essential macronutrient, we aim to create products that help consumers reduce their intake of less-healthy fats by moving to oil types with lower saturated fat profiles. 97% of our branded products now use to sunflower and rapeseed oils for frying.

We have also achieved an overall reduction of 1.6% in fat per kilogram across all our branded products, thanks to continuous reformulation.

A good example are Lentil Chips – a lower-fat option that is now available across a number of our markets.   

Popped not fried

Made by applying heat and pressure to ‘pop’ the chips, rather than using traditional frying methods, popchips are lower-calorie and lower-fat chips that still offer great flavour.

popchips, which has been very successful in the UK, is now also available in a number of our other markets.

Vegetarian and vegan

We are increasing the number of products that are suitable for vegetarians and vegans, including reformulating some ‘meat’-flavour snacks – such as McCoy’s Flame-grilled Steak, Thai Sweet Chicken and Sizzling King Prawn chips.

Many of our ‘dairy’-flavour snacks are also suitable for vegans, for example, our Swedish range of Estrella Lentil Chips.

Consumer

Responsibility

We are committed to providing consumers with tasty and more nutritious choices. We continually work to make our products healthier and more natural by reducing fat, salt, sugar and unnecessary additives and allergens.

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